About

Who you're working with.

Dan Ward, founder of Decanteur

Dan Ward owns and operates Decanteur.

He's spent his career in the food and beverage industry — including supporting distribution to bars and restaurants — with a focus on restaurant margin and the unit-economic, financial side of the business. That's the seat operators rarely get a straight answer from, and it's the one Decanteur works from on your behalf.

On the wine itself, he's WSET-trained — enough to read a list the way a serious sommelier does, and to tell the difference between a genuine recommendation and inventory management in a nicer jacket.

Why it works

Two lenses, pointed at one thing.

The combination is the whole point — recommendations that support the business and respect what you built. Not an impressive wine list. A program that earns what the room is capable of.

A financial operator's lens

Restaurant margin, unit economics, pour-cost math — the side of the business operators rarely get a straight answer from.

A sommelier's knowledge

WSET-trained — reading a list the way a serious somm does, and knowing a real recommendation from inventory management dressed up.

See how an engagement runs →

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