About

Who you're working with.

Dan Ward, founder of Decanteur

Dan Ward owns and operates Decanteur.

He's got over 12 years of experience across the food and beverage industry, including:

  • Owning restaurant P&Ls end to end, with direct oversight of sales data and margins
  • Running direct-store-delivery (DSD) distribution for Budweiser across Southern California
  • Managing floor teams in complex, high-volume operations
  • Defining business strategy for food and beverage businesses, including opening new seasonal revenue streams

On the wine itself, he passed his WSET Level 2 with Distinction in December 2025 and is continuing his education in the field. He's an avid collector of wine, a home chef, and loves exploring the dining scene of Southern California.

Our purpose

Two perspectives, one goal.

Every customer is an opportunity for an unforgettable experience. Dan's business rigor and wine knowledge helps you meet that opportunity with confidence.

A financial operator's lens

Restaurant margin, unit economics, pour-cost math — the side of the business operators rarely get a straight answer from.

A sommelier's knowledge

WSET-trained — reading a list the way a serious somm does, and knowing a real recommendation from inventory management dressed up.

See how an engagement runs →

Interested? Let's talk.

Book a discovery conversation